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VIP Friendship Cup

Tennis Tournament
Dubai, United Arab Emirates
4 - 6 April 2025
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The Event
WHAT
VIP Friendship Cup is an annual tennis tournament for top managers, businessmen and visionaries.

WHERE, WHEN
Location: TopSpin Tennis Club, Dubai.
Date: 4 - 6 April 2025

GOALS:
  • Continue the series of inspirational international tennis tournaments among top managers and owners of top-tier companies.
  • Create an avenue for productive networking: establish new contacts with partners, investors, and expand sponsors' brands promotion channels.
  • Present unique opportunity for informal communication in joyful and memorable sporting environment.
  • Increase awareness of and loyalty to the sponsors' brands.


Vera Zvonareva
Special Guest

April 5 at 9am @ TopSpin Tennis Club
The Grand opening of the ViP
Friendship Cup tournament with the
participation of the legendary Russian
tennis player Vera Zvonareva.

Players and guests of the tournament will
have an opportunity to meet her, receive
tips on their game and take photos. Vera
will also conduct a warm-up for the
tournament participants.

Vera Zvonareva – Honored Master of Sports, winner of five Grand Slam tournaments, fourtime
Grand Slam finalist, winner of one WTA doubles final, winner of 28 WTA tournaments,
bronze medalist at the 2008 Olympic Games in singles; former singles number two ranked in
the world, two-time Fed Cup winner for the Russian national team, former world number three
in juniors, two-time winner of the Orange Bowl singles tournament.
Tournament history

Since 1996, Sberbank has initiated tennis tournaments among its employees. In 2010, the format of the competition was expanded to include Bank's partners and clients.

Over time this event became more frequent, and other business partners began to join, which led to ongoing series of tournaments played annually.

In 2021, the event moved to other countries and gained an international status: it was held in Serbia, Kazakhstan and the United Arab Emirates, attracting participants from all over the world.

The UAE warmly welcomed us then and now we are happily returning!
The organizers
  • Aleksey Poroshin, First Group JSC
    One-stop shop for support and development of Russian and international business, partner of major banks and development institutions.

    The main areas of activity are digital banking for international payments, transportation and logistics services, consulting for international business scaling and investments.

    The company is deploying its overseas infrastructure and wide partner network in all continents, thus allowing to solve complex business problems.
  • Sergei Volk, Arteres Investments LLC
    Partner in several investment consultancies operating in the UAE, with significant focus on foreign direct investments.

    Currently promoting Ras-Al-Khaimah as an investment destination of choice and working with interested investors and local authorities to land game-changing projects in the emirate.

    Sergei, his partners and the team have extensive international connections and experience in investments, management and corporate governance of top-tier companies.
A tennis tournament
that gives hope
Our tournament has become a charity event.
We support the Oncologica Foundation, which helps cancer patients over the age of 18 and their loved ones. The Foundation provides different types of assistance: from paying for examinations to psychological support. Since 2019, more than 20,000 people have received assistance.

Currently, 25 patients are waiting for rehabilitation. $500 is the cost of one rehabilitation course. We are collecting $10 000 to give them a chance to recover.

How can I help?
- Make a donation: https://oncologica.ru/sbp .
- Tell your friends about the program.
- Participate in the tournament and support those who are fighting for their lives.

Every action you take is a step towards hope.
Thank you for being with us!
The Program

BOOK YOUR ACCOMODATION
04.04 – ARRIVAL DAY
  • Opening ceremony with Vera Zvonareva.
  • Group and knock-off stages.
  • Entertainment program with an interactive Spin Art Performance.
  • Awards ceremony and Gala dinner with honored guests.
05.04 – TOURNAMENT DAY
  • Champagne Reception and DJ at Kaimana Beach at J1 Beach.
  • Transfer to the airport.
06.04 – LEISURE DAY
Tournament format / 1
GROUP STAGE
1
Grouping
The 24 pairs are divided into 6 groups of 4 teams to create a balanced & competitive environment for all participants.
2
Group stage
Round robin matches are played. Thus, each team will play 3 matches at this stage.
3
Scoring

Each match consists of one set and played normally. 1 point is awarded for a victory. Number of games won/lost recorded.

4
Results
Two best pairs in a group go to the main tournament, and the remaining two play in the consolation tournament.
Tournament format / 2
PLAY-OFF | MAIN TOURNAMENT
1
Round of 16
4 of 6 top pairs will advance to the quarter-finals through a random draw. The remaining 8 pairs (2 top pairs and 6 second-best pairs) will compete in the round of 16.
2
Quarter-finals
4 pairs from random draw and 4 winning pairs from round of 16 play quarter-final matches.
3
Semi-finals
The winners of quarter-final matches move on to the semifinals, where they compete for the chance to play in the finals.
4
Finals
The two winners of the semifinal matches compete for the champion title. The semifinal runners-up compete for the 3rd place.
Sponsorship benefits
Become a part of the event and discover multiple advantages
  • Strengthening business ties
    This tournament presents great opportunity for informal networking and developing relationships with partners and clients.
  • Increases brand awareness
    Participation in sporting events promotes the brand and increases its visibility among the target audience.
  • Unity on the court
    Such competitions develop team spirit and strengthen partnerships.
  • Expanding your network of contacts
    The tournament is aimed at VIP business representatives from different companies and countries. It is a unique opportunity to establish new business connections.
  • Creating a positive image
    A company that supports healthy lifestyle and sports is perceived as modern and socially responsible.
  • Improving corporate culture
    Such events help build a culture of outdoor activities and healthy lifestyles within sponsors and the participating companies.
Become a Sponsor
Sponsorship packages
GOLD
  • Company logo will be placed on all promo materials of the event (posters, banners, etc).Hot desk
  • Company stand will be placed at the stand at the event site.
  • The opportunity for a company representative to speak on stage at the event.
  • Special thanks from the organizers at the opening/closing ceremony.
  • Access for company representatives and players to the event.
Become a sponsor
SILVER
  • Company logo will be placed on all promo materials of the event (posters, banners, etc).
  • Company stand will be placed at the stand at the event site.
  • Access for company representatives and players to the event.
Become a sponsor
BRONZE
  • Mention of the company in the gratitude list.
  • Access for company representatives and players to the event.
Become a sponsor
Registration form
Contacts for inquiries
  • Alena Frizen
    First Group JSC
    afrizen@icgfirst.ru
    +7 (916) 846-93-33
  • Alexandra Volk
    Arteres Investments LLC
    abushmeleva@icloud.com
    +971 (5) 519-85-335
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